Our Story
Powder was created as more than a place to get your nails done. It’s a space for thoughtful care, creative expression, healthy beauty, and a moment to feel genuinely looked after.
MADE WITH MEANING
THE POWDER EXPERIENCE
More Than a Manicure
Powder was built around the belief that beauty should feel personal.
Our intimate salon at ROW DTLA is designed to give you space to slow down, settle in, and enjoy the experience. Thoughtful playlists, comfortable chairs, a glass of wine, and appointments that never feel rushed are all part of creating a visit that feels as considered as the finished nails.
We take our time because the details matter.
CORE VALUES
What Guides Us
CARE THAT FEELS PERSONAL
How you feel here matters just as much as how your nails look when you leave. Powder is designed to feel intimate, welcoming, and unrushed, with thoughtful attention that makes space to relax, connect, create, or simply be taken care of.
CLEAN IS THE STANDARD
Clean practices are built into every part of the Powder experience, from surgical-grade sterilization and single-use files to hospital-grade air purification, careful sanitation, and thoughtful product choices.
BEAUTY WITH PURPOSE
We believe beauty can support confidence, self-care, and connection. Our team approaches every service with precision, artistry, and intention, while creating an inclusive, judgment-free environment grounded in respect, quality, and genuine care for people.
A Journey of Art, Healing, and Female Empowerment
From Canvas to Fingertips
I’ve loved making things for as long as I can remember. As a child, I filled sketchbooks with drawings and imagined creating art that could become part of everyday life. Years later, I found that connection through nails: tiny canvases where creativity, self-expression, and human connection could all exist at once.
Powder became even more meaningful after I lost my mum. She taught me so much about strength, kindness, and the quiet ways we care for one another. In grief, I found myself wanting to build something that carried those values forward. A place where beauty could be more than surface-level, and where people could come to feel cared for, seen, and a little more restored when they left.
Powder is my way of bringing those pieces together: art, care, connection, and the belief that beauty can hold meaning.
Amy SunOwner, Powder Beauty & Co.